Creativity is the answer. Now what’s the question?
Let me begin with a confession: I am no ordinary wordsmith. The truth is I was born with uncanny, supernatural creative powers capable of producing jaw-dropping creative in a single bound.
Some might consider this an unfair advantage. But I assure you I only use my powers for good—helping companies around the world communicate their products, optimize customer journeys, and grow their businesses. As a Copywriter, Content Strategist, and Creative Director, I strive to boldly explore new frontiers of communication and craft experiences that people actually love.
My adventures have taken me across the online universe and beyond. I continually seek new opportunities in the ongoing struggle to turn complexity into clarity, ideas into impact, and brands into stories people want to be part of.
Portfolio at a glance
Superpowers & Skills
Strategy & Messaging
Brand messaging and positioning
Brand platforms and voice guidelines
Audience research and persona development
Communication strategy
Content planning and editorial direction
Copywriting
Creative copywriting (web, social, print, email)
Campaign concepting and ideation
Storytelling and brand voice development
Long-form and short-form content creation
SEO writing and content optimization
Data-Driven Creativity
A/B testing and conversion optimization
Data-driven storytelling & content optimization
ROI-focused campaign refinement
Iterative testing and performance optimization
Content Design & Strategy
Content strategy and editorial planning
Content design for websites, apps, and digital products
Content architecture, user journey mapping and experience optimization
Cross-functional collaboration with design, product, and marketing teams
UX writing and microcopy for intuitive digital experiences
Accessibility-focused and inclusive content practices
Latest Work
Clients I’ve worked with
American Express, AT&T, Biogen, CitiBank, CIT, Computer Associates, Deloitte, Discover Card, Dropbox, GE, GE HealthCare, HBO, IMAX, Lego, marimekko, Microsoft, Organon, Qualcomm, Samsung, Sephora, TIAA, Tyco Capital, and Yahoo!
