GE HealthCare

Agency Vertic/GlobantCreate
Role Copywriter & Content Strategist
Services Copywriting, Content Strategy, Content Design, Content Creation, Storyboards, Video Direction, Creative Direction

Challenge In 2023, GE launched a new standalone healthcare company to compete more effectively in a rapidly changing market. As a newly independent brand, GE HealthCare needed to quickly establish its own voice, build credibility, and demonstrate leadership

Strategy Rather than focus on product marketing, we set out to tell a more meaningful story about the future of healthcare. The result was a thought leadership report grounded in real insights and practical solutions.

Big Idea The future of healthcare is human.

Execution

• Led narrative development for the Reimagining Better Health report, translating complex research into a clear, compelling story.

• Partnered closely with research and strategy teams to shape key insights and messaging.

• Concepted and directed a social campaign amplifying real voices across healthcare—doctors, nurses, and patients.

• Combined data-driven insights with human storytelling to create an emotional and credible brand platform.

Impact & Results

• Increased share of voice across healthcare, tech, and business media

• Drove strong engagement from providers, partners, and industry influencers

• Elevated awareness of GE HealthCare’s digital and AI-driven solutions

• Boosted report downloads and sustained top search rankings