Dropbox

Agency Vertic/GlobantCreate
Role Copywriter & Creative Strategist
Services Copywriting, Content Strategy, Content Design, Content Curation, Storyboards, Video Direction

Challenge While Dropbox offers a growing ecosystem of tools and support for businesses, it was often perceived primarily as a file-storage solution.

Strategy Reposition Dropbox as an essential productivity platform by creating a content hub that showcases its tools, delivers real value to businesses, and positions the brand as a leader in the future of work.

Big Idea The future of work is flexible.

Execution

• Led content strategy and copywriting for Experience Dropbox, a dynamic hub designed to inspire new ways of working.

• Developed and curated a mix of videos, webinars, and articles showcasing Dropbox’s tools in real-world use.

• Wrote and edited site-wide editorial content to guide and engage SMB audiences.

• Transformed research insights into a series of thought-leadership articles positioning Dropbox as a leader in the future of work.

Impact

• Delivered research-backed content that resonated with SMB decision-makers

• Increased engagement with thought-leadership and future-of-work content

• Strengthened brand perception among SMB decision-makers

• Amplified Dropbox’s point of view through research-driven storytelling

• Established a scalable editorial framework for ongoing content initiatives