CSL Seqirus

Agency Vertic
Role Copywriter & Creative Strategist
Services: Copywriting, Content Strategy

Challenge As a global biotech leader, CSL Seqirus can feel corporate and highly technical. During the pandemic, the need for clear, trustworthy health information created an opportunity to humanize the brand and simplify complex messaging.

Strategy Move from product-led messaging to human-centered education by telling clear, engaging stories that help people understand complex health topics in a more relatable way.

Big Idea Put a human voice behind the science.

Execution

• Helped develop Flu.com, a content platform designed to simplify and humanize influenza education

• Created interactive articles covering prevention, history, and vaccine science

• Translated complex scientific information into clear, accessible storytelling

• Combined educational content with engaging formats to improve understanding and retention

Impact

• Humanized a global biotech brand through accessible, story-driven content

• Increased public engagement with influenza education and prevention resources

• Positioned Flu.com as a trusted source for health information

• Strengthened CSL Seqirus’s authority in public health communication