Deloitte

Agency Troupe
Role Associate Creative Director, Copy
Services: Copywriting, Messaging Strategy, Storyboards, Video Direction

Challenge Financial services messaging can be complex, dull, and difficult to engage with. Customers often struggle to to understand the real value behind Deloitte’s solutions.

Strategy Simplify the message by telling clear, engaging stories that focus on real-world impact instead of corporate jargon and technical detail.

Big Idea Turning corporate speak into human stories.

Execution

• Partnered with Deloitte to translate complex financial concepts into clear, engaging narratives

• Led messaging development and storyboards for a series of short-form videos

• Directed video content designed to simplify and clarify key solutions

• Replaced technical jargon with concise, audience-focused storytelling

Impact

• Made complex financial topics accessible through short, digestible video content

• Increased understanding of Deloitte’s financial services solutions

• Shifted messaging from technical to clear, benefit-driven communication

• Delivered a more engaging and approachable content experience