How do you attract and retain talent in a highly competitive market? At MCD, I was tasked to create a brand platform that positions Discover as a dynamic company where you can make a big impact and grow a successful career.
Informed by research and competitive insights, we developed a new direction that discards generic, corporate speak for a voice and POV that is more human and approachable.
The campaign targets prospect employees with an emotional call-to-action that challenges them to make a difference in their careers and the lives of customers.