GE HealthCare: Reimagining Better Health Report & Campaign Copywriter, Content Designer, and Creative Lead
In 2023, GE launched a new standalone healthcare company to compete more effectively in a rapidly changing market. To build credibility and position itself as an industry leader, GE HealthCare partnered with GlobantCreate to develop a flagship thought-leadership report, Reimagining Better Health. I served as lead copywriter, content designer, and creative lead on the project.
To build awareness and drive engagement, I conceived and led a social media campaign that amplified the voice of the people at the heart of healthcare—doctors, nurses, and patients who face challenges every day. By combining data-driven insights with human storytelling, the campaign created an emotional connection while reinforcing GE HealthCare’s vision for the future of care.
As a result, the initiative significantly increased brand visibility, sparked industry-wide conversation, and strengthened GE HealthCare’s position as a leading voice in healthcare innovation.
Key successes:
Increased share of voice across healthcare, technology, and business media
Strong engagement from providers, partners, and industry influencers
Improved brand perception as an innovation and thought-leadership leader
Higher organic search visibility and sustained top Google rankings
Increased Report Downloads
Key Skills:
Creative Direction, Copywriting, Video Editing, Content Design
Key successes:
Increased Report Downloads and top rankings in Google Search
Increased share of voice across healthcare, technology, and business media
Strong engagement from providers, partners, and industry influencers
Improved brand perception as an innovation and thought-leadership leader
Higher organic search visibility and sustained top Google rankings
Expanded awareness of GE HealthCare’s digital and AI-driven solutions
Key Skills:
Creative Direction, Copywriting, Video Editing, Content Design