When the pandemic struck, businesses were forced to quickly adapt to a distributed workforce. In response, GlobantCreate developed Experience Dropbox—a dynamic, content-rich hub offering videos, webinars, and articles to inspire smarter, more efficient ways of working.
The website was designed to drive customer engagement with Dropbox while repositioning the brand as an innovative leader shaping the future of work. I led the content strategy and crafted compelling content across the site.
As part of the project, we partnered with a research firm to explore the challenges facing small and medium-sized businesses. Leveraging key insights and Dropbox content, I wrote a series of articles highlighting our findings and potential solutions.
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Read Article: Are small and medium-size businesses ready for a comeback?