Samsung strives to make people's lives smarter. Not just by making life more convenient, but by promoting smarter lifestyles. Environmental sustainability is a big part of their mission.
I was tasked to create an online experience that communicates Samsung's commitment to the environment while educating customers about green living.
By combining stats, videos, editorial and green tips, we crafted an immersive experience that positions the customer as the hero of the journey.
The editorial tone forgoes marketing jargon to reinforce a brand story of innovation and corporate responsibility.
In order to drive deeper engagement, we created a social media campaign designed to raise awareness and encourage customers to share energy saving tips.