In 2023, GE launched a new healthcare entity to compete more effectively in a rapidly changing market. To build credibility and position itself as an industry leader, GE HealthCare partnered with GlobantCreate to produce a comprehensive thought leadership report titled Reimagining Better Health. I served as the lead copywriter and content strategist for this initiative.
To build awareness and drive engagement, I conceived of a social media campaign that amplified the voice of the people at the heart of healthcare—doctors, nurses, and patients who face challenges every day. By combining compelling data with human storytelling, the campaign fostered a deeper emotional connection and lasting impact.
As a result of the Reimagining Better Health initiative, GE HealthCare generated significant industry buzz and now leads the conversation, securing top rankings in Google search results.