Innovation and wonder are at the heart of the Samsung brand. While at MCD, I helped bring this story to life, crafting digital experiences that drive deeper engagement and position Samsung as a pioneer in the industry.
Armed with stronger messaging and a more focused content strategy, the website redesign gives Samsung a more powerful platform to communicate their brand story. Videos, articles, product galleries and branded content make product marketing more meaningful, while inviting customers to explore innovations that can enrich everyday life.
CES is an important event for the electronics industry. At MCD, we created a responsive blog to help Samsung generate buzz about their latest products with live coverage of the show. As Chief Editor of the blogging team, I hit the showroom floor to serve up a real-time, boots-on-the-ground P.O.V of everything Samsung — we’re talking articles, up-close product photography, hands-on demos, tech specs, behind-the-scenes exclusives, and live streaming videos.
Black Friday and the Holidays are a crucial time for the electronics industry. We created a digital, multi-channel campaign to generate excitement and help boost sales.
In order to drive deeper engagement, we posted fun, playful shopping tips across Facebook, Twitter and Google+, inspiring customers to score Black Friday deals by being informed and shopping smarter.