Organon is a global healthcare company created uniquely for women. Built on the legacy and brand equity of Merck, the company needed to differentiate and speak to women’s health in a real and genuine way. How do you reposition a corporate pharma organization into a compassionate women’s health care brand?
While the .com needed to deliver tactical messaging—covering benefits, products, and general information—it also had to inspire, educate, and convey a deeper emotional brand story. At Vertic, I helped shape a distinctive brand voice that advocates for women’s healthcare and empowers women to lead healthier lives.
The UX and content strategy puts women at the center of the digital experience, paving a meaningful and intuitive customer journey. Users can easily find resources and information that inspire, educate, and enable change.
The copywriting speaks to women from their perspective, employing a voice designed to resonate with women. It strives to support and inspire while laddering up to brand values that champion women, diversity, and inclusivity.
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