Organon

Agency Vertic/GlobantCreate
Role Copywriter & Content Strategist
Services Copywriting, Content Strategy, Brand and Voice Development, Messaging Platform, UX Writing

Challenge As a new global healthcare company built on the legacy of Merck, Organon needed to differentiate itself and speak to women’s health in a way that felt authentic, human, and distinct from traditional pharma brands.

Strategy Reposition the brand from corporate pharma to compassionate advocate by putting women at the center of the experience and combining clear, informative content with a more human, emotionally resonant voice

Big Idea Because women’s health deserves better.

Execution

• Helped develop Organon’s brand voice and messaging platform

• Crafted empathetic, inclusive messaging that reflects the realities of women’s health

• Led UX writing to create intuitive, user-centered journeys

• Simplified complex healthcare information into clear, accessible content

• Ensured consistency across digital touchpoints

Impact

• Established a distinctive voice positioning Organon as an advocate for women’s health

• Transformed a traditional pharmaceutical brand into a more human, empathetic experience

• Delivered a clear messaging framework communicating mission and values

• Improved content journeys, making resources easier to find and navigate

• Reinforced brand commitment to women, diversity, and inclusivity