Discover

Agency MCD Partners
Role Associate Creative Director, Copy
Services Creative Direction, Copywriting, Brand Voice, Messaging Strategy

Challenge In a competitive talent market, Discover needed to stand out as an employer—attracting new talent while inspiring current employees to see the company as a place to build meaningful careers.

Strategy Reposition the employer brand around purpose and impact by putting employees at the center of the story and replacing corporate messaging with a more human, relatable voice.

Big Idea Make a difference that matters.

Execution

• Developed Discover’s employer brand platform and messaging framework

• Crafted a more human, employee-centered voice grounded in research and insights

• Created campaign messaging connecting career growth with customer impact

• Applied the platform across recruitment and internal communications

Impact

• Differentiated Discover in a competitive hiring market

• Strengthened ability to attract and retain top talent

• Shifted brand voice from corporate to human and purpose-driven

• Delivered a cohesive employer brand narrative across touchpoints